Henry Palmer grew up in the ward of Easton between 1998-2010. Back then, the European Commission classed it one of the most deprived wards in the south west of England. When returning to Bristol in 2016, however, Henry was shocked to hear his old area being described as 'up-and-coming'. Exploring why and what this meant led him to write a book on the gentrification of Bristol. The book explores its financial and cultural consequences, points to real culprits deserving of our focus, and puts forth solutions in the form of Central government policy change and the need for understanding.